The Nike Alphadunk ‘Pure Magic’ Pays Homage to Aaron Gordon’s Dunk Contest

The Nike Alphadunk 'Pure Magic' gets official release details.



The 2016 NBA Dunk Contest was one of the most legendary match-ups we’ve ever seen during All Star weekend. As Aaron Gordon and Zach Lavine battled it out on the court, we’re now getting an official look and confirmed release date for the Nike Alphadunk ‘Pure Magic’, paying homage to this legendary moment.

A nub traction pattern makes up the majority of the outsole, while a likely Phylon midsole encasing double stacked heel Zoom Air, and a full size forefoot Zoom Air bag completes the tooling of the shoes. Making up the upper is Nike’s new Air Knit technology, expected to be lighter and more breathable than their previous Flyknit innovation. An additional flywire cable lockdown system can be seen at the tongue. Completing the shoe is a large swoosh wrapping all the way from the lateral to medial sections of the shoe, while pull tabs at the heel allow for an easier entry into the shoes.

Sporting this colorway is an icy translucent outsole, white/black midsole, blue Zoom Air bag, multi-color Blue/Black upper, black tongue and rear paneling, while a light blue sockliner and large blue Nike swoosh completes the shoe.

Look out for the Nike Alphadunk ‘Pure Magic’ to arrive to retailers this August for $170 MSRP. Let us know what you think in the comments below and keep it locked to this article as a confirmed release date is revealed.




Nike Alphadunk ‘Pure Magic’

Color: Black/Photo Blue-White

Style Code: BQ5401-002

Release Date: August 2019

MSRP: $170






Founder and Editor-in-Chief of The Sneaker Brief. Reporting, analyzing, and sharing my thoughts on sneakers professionally for the past two years. My favorite shoe is the ANTA GH1 and my favorite player is LeBron James.

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