The Nike Adapt Auto Max Is Officially Unveiled

The Nike Adapt Auto Max is officially unveiled.

Original Posting (03/08/2020): The Swoosh’s next auto-lacing shoe has surfaced—the Nike Adapt Auto Max.

This new auto-lacing lifestyle silhouette from Nike arrives in two surfaced colorways. The shoe looks to feature a canvas-esque jacquard upper, paired with a fused mudguard overlay, and Nike’s Adapt auto-lacing technology. Four elastic bands are placed at the midfoot where the tongue of the shoe is, which is something more traditional in comparison to the multitude of cords and fasteners used in the Adapt BB 1.0 and 2.0. Further details of the shoe include a foam midsole, encasing a heel Air Max bag. The heel is also quite exaggerated and very thick, as the outsole wraps up just near the ankle collar. Completing the look is a Waffle traction pattern and two “Left” and “Right” Adapt lacing buttons on the lateral midsole.

Let us know what you think of the upcoming Nike Adapt Auto Max in the comments below. Keep it locked here for further updates as Nike officially unveils the shoe in the near future.

UPDATE (03/26/2020): The Swoosh has just dropped their brand new Nike Adapt Auto Max on the SNKRS App for $400 USD. Unfortunately, the shoe sold out within a brief matter of time, but will be releasing in more colorways later this Spring. Read below for official press release details from Nike:

“Nike Sportswear brings advanced power-lacing to the Air Max platform with the introduction of the Nike Adapt Auto Max.

Channeling the DNA of Tinker Hatfield’s design aesthetic and sampling elements from Air Max 90 and Nike Mag, the Nike Adapt Auto Max takes a new silhouette through its increased profile and thicker midsole. The cassette design element of the Air Max 90 now highlights the Air Max unit, and the FitAdapt engine helps allow instant personalization and responsiveness.

From 13 light customization options to fit preset and custom modes to shortcuts with Siri, the Nike Adapt Auto Max features build off of the Nike Adapt ecosystem to offer a unique and customized shoe.

Shortcuts via Voice: Wearers can instantly adjust their Nike Adapt Auto Max shoes using only voice with five customizable Siri Shortcuts. Coming this spring, Nike Adapt will support voice commands for Android users via Google Voice.

Control Your Fit from Your Wrist: Connect your Apple Watch to easily tighten or loosen the fit from your wrist.

Nike Adapt Auto Max Light Customization: Coming this spring, Nike Adapt Auto Max wearers will not only be able to illuminate their lace engines – choosing from 13 iconic Nike colors – but they’ll also be able to select pulsing or static options to complement their personal style. (They can also choose to turn off the light when it’s not needed.) 

Nike Adapt Auto Max Fit Preset and Custom Modes: From the first time the shoes are put on, owners of the Adapt Auto Max will have two modes created by the app — one tuned for activity and the other for relaxing. Personalized fits with custom modes is also an option. 

Nike Adapt Auto Max launches this Spring in multiple colors and extends the Nike Adapt size range, bringing instant personalized fit to the smallest and largest shoe sizes. FitAdapt technology is available in various styles.

h/t: Weibo user Lu Qiang.
h/t: yankeekicks.

Founder and Editor-in-Chief of The Sneaker Brief. Reporting, analyzing, and sharing my thoughts on sneakers professionally for over two years. My favorite shoe is the ANTA GH1 and my favorite player is LeBron James.

2 comments on “The Nike Adapt Auto Max Is Officially Unveiled

  1. Scrollz12

    Adapt is ok not into them

  2. Anonymous

    Really like the way the shoe looks, fell in love with them at first sight. How can I get a pair? Please let me know so I won’t miss the boat.

    Thanks in advance.

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