The adidas Dame 6 Is Officially Unveiled

Damian Lillard's adidas Dame 6 gets its release date.

UPDATE (11/14/2019): The adidas Dame 6 is officially unveiled by the Three Stripes. Check out the content below for full details on the upcoming release.

All-Star, rapper, father, brother and son. Designed to embody all facets of Damian Lillard’s creativity and persona, adidas Basketball today officially unveils Dame 6. The latest edition of Dame’s signature line introduces a variety of energetic colorways, including “Ruthless” and “Hecklers,” which tell the story of Lillard’s dichotomy on-and-off the court. 

“I come out to compete against people, but I don’t say a whole lot. I don’t talk trash, I just go at them every opportunity I get,” said Lillard. “There’s a way to go about it in life and in basketball, being compassionate and ruthless. It’s important to have both; I was raised that way.”  

When it’s ‘Dame Time,’ Lillard is known for his tenacity. The first colorway in the collection features the word “Ruthless” proudly painted in bold script on the medial midsole. The black textile mesh upper, providing breathability, is highlighted with split hues of neon pink and green and accented with a black suede overlay on the toe box. 

Drawing inspiration from Dame’s ability to quiet the opposition when he knocks down a big shot in the clutch, the “Hecklers” pack is centered around four team colors and features a graphic print with zipped up emojis. Each colorway is designed with a “Get Dealt With” message and the final touch includes the word “Hecklers” strategically placed on the heel tab for all to see as Lillard walks off the court. 

“Early in the design process, the many sides of Dame’s personality emerged during our conversations with Dame – he’s a leader, a family man, a businessman and more, but when he hits the court, a different side comes out,” explained Jimi Taylor, Senior Footwear Designer for adidas Basketball. “The silhouette embodies Dame’s multi-dimensional persona from both sides of the shoe. The outside speaks to Dame’s focus, while the interior peels back the layers to showcase the inner workings of the shoe and celebrates Dame’s ruthless mindset on the court.” 

This is the first model in the Dame series to feature LIGHTSTRIKE technology, the super-light midsole that provides the perfect balance of lightweight cushioning and on-court responsiveness. LIGHTSTRIKE ensures enhanced full-length comfort, support and response – perfect for Lillard’s lethal combination of relentless drives to the hoop, or sudden step-back threes. 

Crafted for a precision fit and lateral support, Dame 6 delivers a lock-down feel through an anatomical webbed lacing system. The comfortable, breathable upper is powered by a translucent outsole that emphasizes the new traction pattern, dynamic heel edge and rounded edges that have been designed for unparalleled traction and multidirectional movements. 

The adidas Dame 6 ‘Ruthless’ officially drops Friday, November 29th, 2019, followed by the ‘Hecklers’ Pack on Saturday, January 18th, 2020. Additional colorways will be announced at a later date, all available for $110 at and select retailers.

UPDATE (10/22/2019): The adidas Dame 6 gets an updated release date for late November, per the DICK’s Sporting Goods Release Calendar. The shoes will arrive equipped with a multi-directional herringbone outsole, full-length Lightstrike foam midsole, mesh upper with suede overlays, and a cabled lacing system for lockdown and support. Keep it locked to the site as adidas Hoops officially unveils Dame’s next signature shoe.

adidas Dame 6
Color: Core Black/Core Black/Shock Red
Style Code: EF9866
Release Date: Friday, November 29th, 2019
MSRP: $110

Following just weeks after the initial leaked photos of Damian Lillard’s sixth signature shoe, the adidas Dame 6 gets a release date, per our catalog photo. Here is your First Look at the adidas Dame 6’s release details.

So here’s what we do know, this is an official adidas catalog we have received. Both the Dame 6 and Harden Vol. 4 will feature Lightstrike foam cushioning. The Dame 6 will drop down from $115 to $110, while the Harden Vol. 4s will drop from $140 to $130.

According to our photo, the adidas Dame 6 is scheduled for a December 1st, 2020 release date. Yes, that is nearly a year and a half away, but we must take into account the Dame 4s experienced about a sixteen to seventeen month grace period of colorway releases. Thus, for the time being, the Dame 6 is still a while away. This release date very well could change as time will tell. Keep it locked here for updates as you’ll likely see it here first.

Founder and Editor-in-Chief of The Sneaker Brief. Reporting, analyzing, and sharing my thoughts on sneakers professionally for over two years. My favorite shoe is the ANTA GH1 and my favorite player is LeBron James.

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