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Ever since adidas acquired Reebok in 2005 in for 3.8 billion dollars, the company has taken the Reebok brand under its umbrella to gain market share from its competitors such as Nike. Check out the Reebok x adidas Instapump Fury Boost collaboration.
adidas also has given the industry game changer “Boost” its licensed TPU pellet technology that has gained popularity amongst its performance running shoes to its lifestyle shoes, such as Kanye West’s Yeezy line that features the Boost technology. Taking another game changer tech from the 80s/90s the Reebok pump which was huge hit to its success as running ads such “Pump it up, Air it out” informing consumers via ads that Nike Air tech was outdated and their Pump tech offer a superior custom fit for any sport they played in.
adidas and Reebok has finally taken the acquisition seriously with a collaboration featuring Adidas boost tech and Reebok Pump with the Instapump fury Boost. The Instapump Fury BOOST™ is the first-ever Reebok release to incorporate adidas’s groundbreaking BOOST™ technology.
This updated model will give you the comfort of Boost underneath the balls of your feet and also give you that custom fit wile adjusting the upper to conform to your feet.
The Instapump Fury Boost will release in multiple colorways, with the ‘Prototype’ colorway that will be the first to release at AtmosCon on Saturday, October 5th, 2019, with a limited run of only 50 pairs to the public. The ‘OG Meets OG’ will be available in the Asia Pacific market Friday, October 25th, and followed by a wider release globally on November 15th in a broader release, with the ‘Black and White’ pairs to release Friday, December 6th.