After Nike announced they’d be releasing an automatic lacing basketball shoe during a teaser via phone call this month, excitement aroused. The Nike Adapt BB has officially been unveiled, meant for the hardwood.
The first time we’ve seen auto-lacing sneakers started with the Nike Air Mag, throwing it all the way back to 1985 with Marty McFly Fast forward to 2016 the Nike HyperAdapt 1.0 picked up Nike’s automatic lacing technology to take over the technology.
The Nike Adapt BB introduces a customizable fit via the Nike Adapt smartphone app. The app will store pre-programmed specifics that can increase/decrease the lockdown during gameplays, time-outs, stops, and more. Like many smartphone apps and other technologies, the Adapt app is said to be continuously updated, and tweaked with firmware updates, for maximal performance on the court.
“Over the course of a basketball game, the foot can expand almost a half-size during play. A level of fit that feels comfortable at one point might feel constrictive just 24 minutes later. Because the needs of the foot change at any given time based on the sport, its duration and on specific movements, like a slashing cut to the basket, “perfect fit” is a floating target”, Nike VP Creative Director of Innovation; Eric Avar.
“We picked basketball as the first sport for Nike Adapt intentionally because of the demands that athletes put on their shoes,” says Eric Avar, Nike VP Creative Director of Innovation. “During a normal basketball game the athlete’s foot changes and the ability to quickly change your fit by loosening your shoe to increase blood flow and then tighten again for performance is a key element that we believe will improve the athlete’s experience”.
“When a player steps into the Nike Adapt BB, a custom motor and gear train senses the tension needed by the foot and adjusts accordingly to keep the foot snug. The tensile strength of the underfoot lacing is able to pull 32 pounds of force (roughly equal to that of a standard parachute cord) to secure the foot throughout a range of movement.
“That’s where the brain, or FitAdapt tech, kicks in. By manual touch or by using the Nike Adapt app on a smartphone, players can input different fit settings depending on different moments of a game. For example, during a timeout, a player can loosen the shoe before tightening it up as they re-enter the game. In a forthcoming feature, they can even prescribe a different tightness setting for warm-ups”.
Cushioning wise, there’s not a whole lot of information available. Nike Basketball seems to be wanting to show of their innovation of the FitAdapt technology, and not releasing official tech specifications of the sneakers. The Nike Adapt BB is now available for pre-order at Nike.com, retailing at $350. Shipping begins Saturday, February 16th. Are you copping?
Nike Adapt BB
Release Date: Saturday, February 16th, 2019
Color: ‘Black/White/Pure Platinum
Style #: AO2582-001