THE SNEAKER BULLETIN

adidas Unveils Their Brand New BOOST HD Cushioning

 

After being the first to report adidas Running’s BOOST HD technology nearly two months ago, we now have an official look at the adidas Pulseboost, featuring the new technology.

Introducing Boost HD: a new innovation in Boost technology . adidas has engineered Boost HD for more stability with the same unrivalled energy return and comfort. It’s a new expression of the best.

Sitting lower to the ground, Pulseboost HD is ready for the unexpected. A sudden stop, juke or quick change in direction on a busy city street is not a problem with a completely new package of performance benefits for runners.

Per adidas, tech specs will include:

– Boost HD is engineered for more stability with the same best-in-class comfort and energy return—a new expression of the best.

– Continental ™ Adaptive Traxion is a new Continental ™ Rubber outsole developed by artificial intelligence, giving maximum grip to quickly change direction on any surface, dry or wet.

– Adapt Knit is a new flexible upper that stretches where you need it.

“To highlight the design and collaboration story, the shoe features the GPS coordinates for New York , Paris and Berlin , where runners from each city helped develop Pulseboost HD. Additionally, in partnership with Spotify, adidas put a QR code on the tongue that links directly to a custom playlist based on where you are in the world, ensuring every runner is ready to move. Scan the code with a mobile device to launch Spotify and unlock an exclusive playlist.”

The limited-edition monochrome gray colorway will be available at adidas.com, via the adidas app on Thursday, June 20th (tomorrow), followed by the worldwide release of the additional colorways (Black colorway) on Thursday, June 27th for $140.

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h/t: adidas.

 

 

Founder and Editor-in-Chief of The Sneaker Brief. Reporting, analyzing, and sharing my thoughts on sneakers professionally for the past two years. My favorite shoe is the ANTA GH1 and my favorite player is LeBron James.

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